# BKNG03 Booking Holdings Inc. (BKNG)

Booking Holdings Inc. is a global leader in online travel services, operating through world-class international brands such as **Booking.com, Priceline, Agoda, Rentalcars.com, KAYAK, and OpenTable**, covering more than 220 countries and territories worldwide.  

**The company operates under two primary business models:**  
- **Agency Model** – Acts as an intermediary, connecting consumers with travel service providers.  
- **Merchant Model** – Booking Holdings serves as the merchant of record, collecting payments directly from customers and managing transactions with service providers.  

## Company’s Core Strategy  
With the mission *“To make it easier for everyone to experience the world”*, the company leverages advanced technology to connect a wide range of services — including accommodations, flights, car rentals, restaurants, and travel experiences — to deliver a seamless and comprehensive booking journey for users worldwide.  

## Strategic Pillars  
Booking Holdings drives growth under three core pillars:  

- **Global Expansion**: Penetrating emerging markets, increasing accessibility through localized content and targeted marketing.  
- **Technological Innovation – leveraging AI & Machine Learning**: Enhancing user experiences in recommendations, service personalization, and automated communications.  
- **Sustainable Growth**: Minimizing environmental impact, promoting diversity and inclusion, and ensuring responsible business practices.  

### Additional Details
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<table id="table">
    <tr>
        <th>Issuer</th>
        <td>Pi Securities Public Company Limited</td>
    </tr>
    <tr>
        <th>DR Symbol</th>
        <td>BKNG03</td>
    </tr>
    <tr>
        <th>DR Reference Ratio</th>
        <td>60000 DR : 1 UL</td>
    </tr>
    <tr>
        <th>Underlying Security</th>
        <td>Booking Holdings Inc. (BKNG)</td>
    </tr>
    <tr>
        <th>Type of Underlying Security</th>
        <td>Common Stock</td>
    </tr>
    <tr>
        <th>Exchange of Underlying Security</th>
        <td>U.S. Equities Exchanges</td>
    </tr>
    <tr>
        <th>Reference Asset Issuer’s Website</th>
        <td><a href="https://www.bookingholdings.com" target="_blank">Booking Holdings Website</a></td>
    </tr>
</table>

BKNG03 - Booking Holdings Inc. (BKNG) ผู้นำระบบการจองออนไลน์ ยืนหนึ่งธุรกิจท่องเที่ยว

BKNG03 Booking Holdings Inc. (BKNG)

Company’s Core Strategy

Strategic Pillars

Additional Details

BKNG03 Booking Holdings Inc. (BKNG)

DR Price

BKNG03 - Booking Holdings Inc. (BKNG)​ ผู้นำระบบการจองออนไลน์ ยืนหนึ่งธุรกิจท่องเที่ยว

BKNG03 Booking Holdings Inc. (BKNG)

Company’s Core Strategy

Strategic Pillars

Additional Details

BKNG03 Booking Holdings Inc. (BKNG)

DR Price

BKNG03 - Booking Holdings Inc. (BKNG) ผู้นำระบบการจองออนไลน์ ยืนหนึ่งธุรกิจท่องเที่ยว